Industries

Real Estate Marketing in Marbella: More Buyer and Seller Leads

For estate agencies selling to English-speaking buyers on the Costa del Sol

Luxury villa in Marbella with sea views
Real Estate

Most Marbella agency websites run on the same Resales Online feed. Same listings, same descriptions, word for word, on dozens of sites. So Google picks one version to show, and it usually isn’t yours.

That is the problem we fix. We give your site pages Google hasn’t seen anywhere else, get your agency named when a buyer asks ChatGPT who to call in Nueva Andalucía, and run ads that bring in sellers as well as buyers. Because the listings that make you money are the ones you win, not the ones you share with every other agency.

Our Mission

To get English-speaking businesses found by the people already looking for them, on Google and inside AI answers, without burning budget on guesswork.

Our Values

Plain English, honest reporting, and work you can check yourself. If something is not moving enquiries we say so and stop doing it.

What we do for estate agents in Marbella

Everything is built around one goal: more enquiries from people ready to buy, sell or rent on the Costa del Sol.

Where Marbella agencies lose leads

01

Duplicate listings

Feed text copied across every portal and agency site. Google treats it as duplicate content and rarely ranks your version.

02

No seller marketing

Most budgets chase buyers. But the agency with the listing controls the sale, and valuation leads need a campaign of their own.

03

Area pages nobody wrote

Buyers search “villas for sale in Benahavís”, not your agency name. If you have no page for that area, someone else gets the click.

04

Slow, heavy websites

Big galleries and property plugins drag load times down, especially on mobile, where most buyers browse.

05

Invisible in AI answers

Buyers relocating from the UK, the US and Dubai now ask ChatGPT for agent recommendations. It names the agencies with the clearest, most widely cited information.

06

Leads that go cold

An enquiry at 11pm from London needs a reply before that buyer contacts three other agents. We set up the follow-up so nobody slips through.

How It Works

How we work with estate agencies

1

Audit

We check your site, your Google profile, your feed set-up and who is outranking you, area by area.

2

Plan

We pick the areas and property types that bring you the most valuable enquiries and build the plan around them.

3

Build

Area guides, rewritten listings, profile fixes and ad campaigns, done in order of impact.

4

Report

Every month you see your enquiries, where they came from and what we are changing next.

Estate agent marketing on the Costa del Sol

Why choose Hashtaggz Marketing

Want to know where your agency stands?

Get a free SEO and AI visibility audit. We’ll show you which areas you rank for, which you don’t, and whether ChatGPT recommends you or a competitor.

What that has looked like for agencies

1.5x

More Google Business Profile visits for an estate agency

5%

More international buyer leads

15

Property viewings booked

Since 2013

Working with service businesses across Marbella and the Costa del Sol

Frequently Asked Questions

Yes. Most Marbella agencies do. We work alongside the feed and focus on what makes your site different: area guides, rewritten descriptions for your key listings and pages the other agencies don’t have.

Yes. Seller leads need their own approach: valuation landing pages, ads aimed at homeowners in your areas and content that shows you know local prices. We plan it as a separate campaign.

No. We work across the Costa del Sol, from Estepona to Málaga, and with agencies selling Spanish property to buyers in the UK, the US and Dubai.

Ads can bring enquiries within weeks. SEO and AI visibility take longer, usually 3 to 6 months, which is why we work on a minimum 3-month contract.

It depends on how many areas and services you need. SEO starts at 850 euros per month.

A minimum of 3 months, because marketing like this takes time to show results. After that it is 1 month’s notice, and you get a report every month.

Testimonials

What People Think

★★★★★
As a British curriculum school in Estepona, we needed marketing that reached English-speaking families on the Costa del Sol, and that turned out to be harder than we expected. Hashtaggz Marketing took on our Local SEO, Meta Ads, Google Ads and LinkedIn Ads and worked through every issue we brought them. Our click-through rate on Facebook improved dramatically and, more to the point, we started getting enquiries from families who were genuinely a good fit for the school. Tash is straightforward, quick to respond, and explains things without the jargon. Recommended.
HW Godbold, International School Estepona
Google review
★★★★★
We brought Hashtaggz Marketing on to help studio 34 reformer pilates with our AEO,SEO and AI optimisation.Would defiantly use there services again
georgia graveley, Studio 34 Reformer Pilates
Google review
★★★★★
Tash has been so helpful with social media campaignsm. Her enthusiasm is infectious and the ads very effective.
Louisa
Google review
★★★★★
Exceptional service and really good immediate performance on my social stats! Thanks Tash
Elizabeth Wilch
Google review

Rated 5.0 on Google

Ready for more buyer and seller leads?

Start with a free audit. You’ll see exactly where your agency stands on Google and in AI answers, and what we’d fix first.

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