Families moving to the Costa del Sol shortlist schools months before they arrive, mostly on their phones, often from London, Dubai or New York. They search, compare websites, read reviews and now ask ChatGPT which British or international school to look at.
We help international schools reach those families. Local SEO, Google and Meta Ads, LinkedIn and AI visibility, measured by one thing: enquiries from families who are a good fit for your school.
To get English-speaking businesses found by the people already looking for them, on Google and inside AI answers, without burning budget on guesswork.
Plain English, honest reporting, and work you can check yourself. If something is not moving enquiries we say so and stop doing it.
Built around your admissions calendar, not a generic marketing plan.
Families decide months ahead. Campaigns that start when places are already empty miss most of them.
Broad targeting fills your inbox with families who were never a fit for the curriculum, the fees or the location.
Parents want a rough idea of cost early. Make them hunt for it and they look at a school that is clearer.
“British school Estepona” and “international school Marbella” are searched every day. If you’re not in the map results, you’re not on the shortlist.
Relocating parents ask ChatGPT for school recommendations. It names the schools with clear, consistent information across the web.
We check your website, Google profiles, ad accounts and which schools families see before yours.
We map campaigns to your admissions calendar and the year groups you most need to fill.
Pages, profile fixes and ad campaigns, done in order of impact.
Every month you see enquiries, where they came from and what we are changing next.
Get a free SEO and AI visibility audit. We’ll show you what families find when they search for a school on the coast, and whether ChatGPT mentions you.
Increase in Facebook ad click-through rate for an international school
Lower Google Ads spend for an international school, with the same enquiry volume. We rebuilt its campaigns and conversion tracking, cutting monthly spend from €5,000 to around €1,000 while enquiries held steady.
Yes. We run Local SEO, Meta Ads, Google Ads and LinkedIn Ads for a British curriculum school on the Costa del Sol. For one international school, we rebuilt the Google Ads campaigns and conversion tracking and cut monthly spend from €5,000 to around €1,000 while enquiries held steady.
Earlier than most schools do. Many relocating families research the year before they move, so campaigns work best when they run well ahead of your main admissions period.
Yes. Meta and Google Ads can target families in the UK, Dubai and elsewhere who are researching a move to the Costa del Sol.
It depends on your campuses and the services you need. SEO starts at 850 euros per month.
A minimum of 3 months, because marketing like this takes time to show results. After that it is 1 month’s notice, and you get a report every month.
As a British curriculum school in Estepona, we needed marketing that reached English-speaking families on the Costa del Sol, and that turned out to be harder than we expected. Hashtaggz Marketing took on our Local SEO, Meta Ads, Google Ads and LinkedIn Ads and worked through every issue we brought them. Our click-through rate on Facebook improved dramatically and, more to the point, we started getting enquiries from families who were genuinely a good fit for the school. Tash is straightforward, quick to respond, and explains things without the jargon. Recommended.
We brought Hashtaggz Marketing on to help studio 34 reformer pilates with our AEO,SEO and AI optimisation.Would defiantly use there services again
Tash has been so helpful with social media campaignsm. Her enthusiasm is infectious and the ads very effective.
Exceptional service and really good immediate performance on my social stats! Thanks Tash
Rated 5.0 on Google
Start with a free audit. You’ll see where your school stands on Google and in AI answers, and what we’d fix first.
Want more from Hashtaggz Marketing in your Google results? Add us as a preferred source.
